We haven’t shot something like this before. This is probably the first of its kind product on the world market, and certainly on the Polish one. What is it about? ELAR combines modern Augmented Reality technology with a traditional children’s book. What do we get out of it? A magical opportunity for a child to interact with the story told in the book.
Specialists from Silicon Valley are responsible with the app, the European team for the book series (this is the first one to hit the Polish market), and we are responsible for advertising the product. And this is for both the Polish market and the US market. This is the first time for us that our production will hit the market in the US and all of Europe.
We have prepared two language versions of the advertisement.